"Atari is a pop culture brand and our Asteroids intellectual property is known by millions, so the opportunity to extend outside of games seems very natural,” said Atari chief Jim Wilson.
His company is already searching its library of well-known titles, which include Pong and Missile Command, to determine what it might try to sell to Hollywood next."
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Hollywood sees star qualities in classic games and toys — latimes.com
I’ve spent the last half-hour attempting to figure out how Pong: The Movie would work, and I’m still lost.
